BP Connect stores give non-fattening drinks greater prominence

Published in the Waikato Times

Companies are finally fuelling the fight against the growing problem of obesity.

Sixty-five per cent of New Zealand's adults are overweight or obese.

Companies have been criticised for marketing sugar-filled treats and drinks in the past, especially targeted to children.

However, BP Connect stores are helping consumers make good choices by filling a sugar-free drinks fridge nearest the counter.

The easily accessible fridges will hold plain water and low or no calorie beverage options.

BP Oil New Zealand, which operates 82 BP Connect garages around the country, said the decision came from wanting to fulfil consumer needs.

"As part of the way we operate, we also pay close attention to the needs and desires of our customers.

"Being able to quickly identify lower sugar and sugar-free options was identified as one of these growing customer needs."

The company hopes it will make it easier for consumers to make good choices when they stop at one of their stores.

"We want to provide options for our customers to choose from and formats within our stores that are easy to navigate during their busy day."

The market for sugar-free drinks is growing as manufacturers produce more options.

Coca-Cola now offers over 50 low and no calorie beverages , which make up a quarter of its products. It aims to label more than 5000 vending machines with nutritional information by 2015.

Last year, the company announced four major business commitments in its bid to join the front line against obesity.

"As a leading beverage producer, we believe we have the obligation and ability to offer the right information and opportunity for people to make choices to fit their lifestyles."

Although demand for sugar-filled beverages is in decline, obesity continues to rise.

New Zealand registered dietitian and nutritionist, Cathy Khouri, is pleased to hear that companies are taking some responsibility.

"It's certainly helpful but it isn't enough on its own.

"There are many causes of obesity and high sugar drinks definitely contribute to that, but we all have a responsibility in our personal, professional and business life to improve the environment," Khouri said.

"This is a small step towards a better one."

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